Telegram has become one of the very most popular messaging apps, with more than 800 million monthly active users. If you want to promote your business, brand, or content, telegram ads price supply a great possiblity to reach an international audience.
Unlike other platforms, Telegram’s ad system is designed to be privacy-focused, non-intrusive, and displayed only in public channels with over 1,000 subscribers. This guide will walk you through how to run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that appear in large public channels with a minimum of 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable link to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach an incredible number of active users globally.
Privacy-Focused: No personal information tracking, which makes it a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, visit the Telegram Ad Platform at ads.telegram.org and join with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the word what and country that you want your ad to show up.
Create Your Ad Message
Write a brief and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a connect to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public places channels with 1,000+ subscribers.
You can decide specific topics relevant for a business.
Step 3: Set Your Budget & Bid Price
Telegram Ads are powered by a cost-per-impression (CPM) model.
The minimum budget to perform ads is €2 million ($2.1M), so that it is suitable for large businesses.
You bid per 1,000 ad impressions (higher bids improve placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will see if your ad follows the guidelines).
Once approved, your ad will begin appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still promote your business by using these methods:
1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.
Find popular Telegram channels related for a niche.
2. Use Telegram Bots for Marketing
Create automated bots to activate users, answer questions, or provide promotions.
Many businesses use Telegram bots for customer service and product recommendations.
3. Create Your Own Telegram Channel
Build a community around your business.
Share valuable content, updates, and promotions to get followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to increase engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram could be a powerful way to reach countless users, particularly if have a big budget. However, if you’re your small business or startup, alternative advertising models like sponsored posts, bots, and organic growth can nonetheless be highly effective.